An atmosphere for decisions

We are daily hit by a great deal of information, and, consciously or not, the environment we are in influences our decision making. We are taken to connect to mental patterns built by stereotypes created by our experiences in such a way that we start feeling, thinking, and making decisions according to the meaning of that connection in our system.

An important aspect is that the lack of science of influence of the inductive agent does not imply the missing effects over a person, which enables the use of environmental elements to influence someone or even ourselves in the adoption of certain behavior, feeling or thought.

According toMaria Konnikova, writer of Mastermind (2013), “when it is sunny (…) people say they are happier and more satisfied with life in general than when it is rainy – having no idea about the connection between these things; they do believe they are ready as individual when they see the sun shining in a blue sky (…)” She also says that  “when it is cloudy, investors tend to make decisions away from risk; however, when the sun comes, the number of choices of risk increase.

This concept may expand to other atmosphere factors such as light, temperature, colors, smells, textures, shapes; each element counts when it is time to induce someone or even oneself to a certain mental state.

Knowing this, how can we use it in a daily basis? In which way the knowledge and thinking about the influence of the surroundings over human beings can be useful when we want to make business, study for a difficult test or convince that girl that we are the coolest guy ever?

If we use the example of weather conditions, we can adequate our language, the way concepts are presented or even leave everything for tomorrow in case there are not favorable conditions. This knowledge takes us to some reflections: if we are influenced by our surroundings to buy something, so is our choice. When selling an idea, for instance, we may choose to be keen at highlighting the characteristics related to the predisposition generated by the atmosphere, and by the several elements, either controlled or not.

Bear in mind that each detail counts: where a person sits, what is he looking at, the room temperature, among others. It is the attentive observer’s task to learn how to use these elements in order to lead the other – or himself – to the state wished, as he knows the symbolic and relational aspects of the human mind.

What does your house look like? What are the colors on the walls? Why? What about your office or any other room you use? Do they show the ideas, feelings and thoughts that you want for yourself and those around you?

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